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5 Agents That Turn Creative Chaos Into Gold [INBOUND Recap]

Access the agents from Beth Dunn’s INBOUND talk—smart tools that organize your brainstorms, stress-test your ideas, and sharpen your creative edge.

Whether you’re fresh from INBOUND or discovering this on your own, welcome. This post rounds up the agents from my INBOUND talk—practical, creative, and surprisingly powerful tools to help you work smarter, in a way that feels true to your creative process.

Missed the session? No problem—you’ll find everything you need right here. If you were in the room, this is your chance to go deeper, bookmark your favorites, and try them out today.

Why Agents? Why Now?

Unlike traditional apps that require you to click, command, and manage—agents proactively partner with you. They simplify messy processes, spot patterns, and even help you see what you’ve been missing.

The agents I highlighted (and linked below) each tackle a different friction point in modern work.

Here’s your agent roundup. You're gonna love 'em.

The Sweet Spot

The Sweet Spot helps you discover the best way to team up with AI on creative work—when to lead, when to delegate, and when to collaborate. Answer nine quick questions, and it maps your instincts to the IDEA framework (Inquirer, Dreamer, Explorer, Activator), giving you an archetype and a game plan. It’s fast, fun, and uncannily accurate. Your creative sweet spot is waiting.

Good Brief

Drop in your half-baked thoughts and scattered ideas. Good Brief gathers them up, asks sharp follow-up questions, and turns the mess into a clear, polished brief. No judgment, just structure. In minutes, your brain dump becomes a Google Doc you can share.

Makes Sense

Drowning in sticky notes and half-baked brainstorms? Makes Sense organizes your ideas into clear themes you can edit and refine, then builds a 2x2 matrix to help you see priorities at a glance. It even ranks ideas by inventiveness, so you know which ones could break new ground.

Screen Test

Don’t just cross your fingers and hit publish—run it through Screen Test. Upload your work, pick your audience, and the agent generates personas you can chat with for fast, thoughtful feedback. Think of it as a dress rehearsal for your ideas, minus the stage fright.

Check Mate

Before you call it final-final, let Check Mate give it a once-over. It checks your work against your style and brand, helping you catch that one little slip-up and sharpen that last little detail. Because only your best work should make it out the door.

These Agents Are Just the Beginning

Each one of these agents was designed to take a specific frustration and turn it into an opportunity for better work.

If you’re curious, try one or two of these agents today.

If you’re skeptical, test them against your hardest challenges and see how they hold up.

And if you’re excited, share them with your team and watch the ripple effect.

Whether you’re coming from INBOUND or discovering these tools for the first time, we’d love to hear how you put them to use. Welcome to the next chapter of work—where agents have your back. And you get to work in your creative sweet spot.