How to Create Better Videos for Your AI Agents

Effective video production can be one of the most impactful ways to get your AI agent noticed, admired, and used. Whether you’ve built an agent that analyzes home locations, writes a resume, or forecasts financial data, a well-produced video will help your audience understand its benefits—and why they need it in their lives.

In this guide, we’ll explore how to make authentic, compelling videos that capture attention and keep your viewers engaged. 

We’ll also discuss why starting with a strong hook matters, how to integrate your unique point of view, and the best practices for length, style, and tone. By the end, you’ll have all the tips you need to create a video for your agent that resonates with your target audience.

1) Be authentic. Your voice matters.

The first rule of thumb in video production is to be authentic. Authenticity resonates with audiences because it establishes trust and credibility. When you, as the creator of an agent, show your passion, it invites viewers into your world. The more genuine you are, the more likely people will listen to what you have to say and believe in your solution.

According to HubSpot’s video marketing statistics, authenticity is one of the key factors that keep viewers engaged. People can spot forced enthusiasm or corporate jargon a mile away, so drop the stiff talking points and focus on how you naturally talk about your agent. 

Practical Tips for Authenticity

• Show, don’t just tell: If you’re excited about your AI agent’s features, demonstrate them rather than just listing them off. A simple screen share can highlight how your tool functions.
  
  
• Speak naturally: Don’t over-rehearse your script to the point where it sounds robotic. Reading from a teleprompter is fine, but let your natural inflection come through.
  
  
• Embrace minor flaws: Stumbling over a word or two won’t kill your credibility. It can actually make you more relatable and real.

2) Avoid overbearing music (or use none at all).

Music can be a powerful storytelling element, setting the mood and tone for your video. However, it can also distract or overwhelm if not used properly. In many educational or demo-style videos, a loud music bed actually competes with your voice.

If you do choose to add background music, keep it low, unobtrusive, and make sure it’s royalty-free. I’ve found no music gets the best results as it can feel less produced, and thus more authentic.

If you’re unsure where to find music that won’t get your video flagged or removed, consider libraries such as Artlist, Epidemic Sound, or YouTube’s Audio Library, where you can often find free or low-cost licenses to use.

Remember, it’s often better to skip music altogether if it ends up being distracting.

Why a Minimalist Soundscape Works

• Clearer message: A lower volume or absence of music ensures your voice and message remain the primary focus.
  
  
• Fewer distractions: Viewers will focus on your agent’s capabilities rather than an overly dramatic soundtrack.
  
  
• Cost and complexity: It’s simpler and cheaper to produce a video without worrying about music licensing.
  
  
• Authenticity: Subconsciously, people will associate a music bed with a professional production, which can have the unintended consequence of feeling less authentic. 

3) Start on a high note.

Gone are the days when you could greet your audience with a lengthy personal intro before diving into the content. In the era of TikTok and short attention spans, you have about 2–3 seconds to hook your audience. That means you need to start strong by embracing the emerging story arc.

What exactly is an emerging story arc? It’s a style of storytelling that reveals crucial information or interesting points at intervals, rather than saving the most exciting parts for the end. Think of how popular TikTok creators cram their funniest, most dramatic, or most interesting snippets at the start—then build or expand on them.

The Hook Matters

A powerful hook could be an eye-opening question, a shocking stat, or a bold statement. For example:

• “Wait. Did AI just turn my LinkedIn profile into a MOVIE?!”
  
  
• “What if you’re meant for a job you never even considered?”
  
  
• “Brace yourself… This AI agent is about to roast you.”

These types of openers grab attention immediately. They spark curiosity and encourage viewers to keep watching.

Why not slow-build?

A slow build can be risky because people tend to click away if they’re not hooked. If you start your video by saying, “Hello, my name is John Smith, and today I’m going to show you my latest AI agent,” many viewers will be gone before “Smith.” 

Lead with a jaw-dropping statement or a bold claim about what your agent can do, then introduce yourself once you’ve got them on the line.

4) Hit folks with what they need to know, fast.

After hooking your audience, it’s essential to quickly explain:

• What your agent does
• Why it matters
• How it solves a specific pain point

People watch videos to learn something or solve a problem, so don’t bury the lead. Let’s say you built an AI Agent for site analysis in real estate. Within seconds, you could say something like, “Wondering if your dream home is on a floodplain? This AI agent takes any address and instantly analyzes environmental hazards, zoning laws, and even insurance needs.”

Focus on making it fun, exciting, and clear. If the topic is highly technical, break it down into easy-to-digest snippets. Emphasize benefits first, then detail how it works.

5) Share your reason for building the agent.

Your agent didn’t appear out of thin air. You built it for a reason. Maybe you saw a gap in the market, experienced a personal frustration, or wanted to help a specific group of people. Sharing your point of view humanizes your work.

• Why you built the agent: Did you struggle with the problem yourself? Did a friend or client experience this issue repeatedly?
  
  
• Who the agent helps: Is it for first-time homebuyers, busy sales professionals, or job seekers?
  
  
• How you built the agent: This can be brief or detailed depending on your audience. Some might appreciate a quick explanation of your technology stack.

Offering your point of view also helps you connect with viewers who’ve faced the same challenges. They’ll see you as someone who understands their problem and has a real solution to offer.

6) Articulate the pain point the agent solves.

One of the strongest ways to convey the value of your agent is to zero in on the pain point it addresses. If your agent identifies risky environmental conditions for homebuyers, talk about the anxiety and cost associated with purchasing a house in a flood zone. If your Agent helps job hunters craft winning résumés, highlight the frustration of sending out hundreds of applications with no response.

Use the voice of the customer here. That means using the same words and phrases your audience might use when they talk about the problem. For example, instead of “insufficient asset documentation,” say “lack of the right paperwork.” Instead of “suboptimal job targeting,” say “wasting time applying for jobs that aren’t a fit.”

The voice of the customer is more than just words; it’s the nuance, tone, and priorities your audience has when describing their frustrations or desires. 

If you’re building agents for small business owners, you might hear them talk about “trying to stand out” or “spending hours on social media marketing.” Incorporate those exact phrases into your script.

To find this information, read reviews, forum comments, or social media posts related to your industry. Notice any recurring words or phrases? If they say “stay on top of finances” rather than “manage finances,” do the same. You can also survey your users or clients directly and ask them how they describe their problems.

By reflecting your users’ own words back to them, you make your content feel personalized and relatable, and build trust faster.

7) Aim for a video length of 30–90 seconds (but be flexible).

One of the most common questions is how long your video should be. The sweet spot is generally between 30 to 90 seconds. This timeframe is enough to deliver your core message without losing your audience’s attention. That said, going over 90 seconds can work if:

• You’re sharing a detailed demo
• You have a complex AI Agent that genuinely requires more time to explain
• Your personal style or the nature of your content benefits from a longer format

Whatever the case, try not to ramble or digress. If your video starts wandering off-topic, viewers will sense the lack of focus and bounce.

8) Stay focused and “on message”.

It’s easy to get sidetracked, especially if you’re passionate about your agent and its use cases. Remember, though, your viewers came to solve one problem, or learn one thing. Stick to the script or outline that covers:

1. Your hook (why they should care).
   
   
2. The main benefit (what your agent accomplishes or fixes).
   
   
3. The proof or demo (show it in action, if possible).
   
   
4. The next step (where they find and use your agent).

Make sure every word you say contributes to one of those points. If it doesn’t, consider cutting it. That doesn’t mean you have to be dull–inject your personality where it makes sense–but keep the spotlight on what the viewer needs to know.

Bringing It All Together

Producing a video for your agent doesn’t have to be complicated or expensive. With a smartphone, a basic microphone, and a little bit of planning, you can create something polished, professional, and authentic. Here’s a quick recap of the most important points:

1. Be authentic. Speak in your own voice and don’t be afraid to show passion or a bit of vulnerability.
   
   
2. No music is best. If you use music, ensure it’s at a low volume so it doesn’t overshadow your message, and is royalty-free.
   
   
3. Hook viewers immediately. Use an emerging story arc and bold statements within the first 2-3 seconds.
   
   
4. Explain the key benefits quickly. Share how your AI Agent solves a pressing pain point or problem.
   
   
5. Offer pyour POV. Why did you build it? How does it help your audience?
   
   
6. Use the voice of the customer. Employ language that resonates with your audience.
   
   
7. Watch your length: Aim for 30–90 seconds, but if you need more time, make every second count.
   
   
8. Stay on message. Focus on the solution you’re offering and avoid unnecessary tangents.

Go make some videos.

Video is one of the most engaging formats for showcasing your AI agent. By starting strong, clearly defining the problem you’re solving, and speaking authentically in the language of your audience, you can create a video that not only grabs attention but also drives real interest in your agent. 

Remember, it’s not about big production budgets or fancy edits—it’s about delivering genuine value in a clear, concise, and engaging way.

Now go ahead and hit that record button.