We're in a short-lived window of opportunity for AI practitioners to share their hard-won insights, build in public, and shape the future.
We're living through something unprecedented. For the first time in human history, you don't need anyone's permission to share your ideas with the world. No corporate gatekeepers. No approval committees. No waiting for someone else to decide your thoughts are worth hearing.
And yet most of us are still sitting on the sidelines, waiting for the "right moment" or the "perfect platform" or enough credentials to justify speaking up.
Here's what I think we're missing: We're in a window of opportunity that won't stay open forever.
The Old System Is Crumbling
For most of human history, ideas needed institutional backing to gain traction. You had to get past editors, publishers, corporate approval processes. Your thoughts had to survive legal reviews and groupthink before they could reach anyone who mattered.
That system created a bottleneck. The loudest voices weren't necessarily the most insightful ones. They were just the ones with the best access to distribution channels.
But something's shifting. AI is destabilizing the power structures we've relied on for decades. The traditional gatekeepers are becoming irrelevant. Information is being democratized in ways that would have been impossible just a few years ago.
If you have a unique perspective (and you probably do) this is your moment to put it out there.
The Real Experts Are in the Weeds
The person giving keynotes at conferences or leading corporate training sessions isn't always the person with the most valuable insights. The real expertise often lives with people who are deep in the daily work, buried in the details, turning problems over in their minds for months or years.
Dharmesh Shah often talks about this idea of "building in public," and I think it's exactly what we've been missing. We need to hear from people who are actually doing the work, having the debates, wrestling with the decisions that matter.
The foremost expert in your field probably isn't the person with the biggest Twitter following. It's probably someone who's been thinking deeply about specific problems, forming strong opinions based on real experience, but hasn't found the right platform to share those insights (or spends more time developing those insights than posting them).
Why This Moment Is Different
At this precise moment in time, we are drowning in AI-generated content that all sounds the same. Generic blog posts, templated social media updates, mass-produced "insights" that say nothing meaningful. The noise level is high, which means your unique human perspective is more valuable than ever. People are hungry for real thoughts from real people who are actually engaged with the work.
Think about where we are right now with AI. I keep referencing that infamous viral moment of Katie Couric and Bryant Gumbel asking their producers, "What is internet anyway?" We're in the first wave of something transformative, and we have the power to define this moment.
The question is: How do we want to use that power?
Two Paths Forward
You have two choices about how to engage with this moment. You can focus entirely on personal gain—how can these tools help me grow my wealth, increase my power, improve my position.
Or, you can think broader. From your seat, with whatever influence you have today, how can you help steer this technology toward positive outcomes? How can you use your voice to make the world better?
In my personal life, I'm surrounded by people who are genuinely worried about the environmental and moral impacts of AI. They ask me hard questions about the work I do. And here's what I tell them: This technology is happening regardless of how any individual feels about it.
The question isn't whether AI will reshape our world. It's whether the people building and using these tools will do so responsibly. And that requires voices from inside the system, people who understand both the potential, and the risks.
Your Role Is Bigger Than You Think
We're more aware than ever of how corporations impact human life. We see how the technology we create can make the world worse … or better. We understand the stakes.
If you work in tech, you have a responsibility to think about the broader implications of your work. The way you engage with these tools matters. The stories you tell about them matter. The perspective you bring to the conversation matters.
It may not feel like your current position has power. Maybe you're self-employed or between jobs. But how you choose to engage with these new technologies and tell their story will be part of the future landscape.
You're helping to write the story whether you realize it or not.
Start Building in Public
Knowledge sharing pushes us all forward. When you share what you've learned, you're not just helping yourself professionally—though you are doing that. You're contributing to the collective understanding of how these tools work, what they're capable of, and where they fall short.
Your industry needs your perspective. Your colleagues need to hear about the problems you're solving and the debates you're having. The world needs people who are actually doing the work to speak up about what they're seeing.
There's so much to gain by putting your ideas out into the world. Professional opportunities, yes. But also the chance to contribute to something bigger than yourself.
The Window Won't Stay Open Forever
This moment of democratized information won't last forever. Platforms change. Algorithms shift. New gatekeepers emerge. The opportunity to break through the noise with an authentic voice is real right now, but it's not guaranteed to stay that way.
So instead of thinking about how to use AI to automate your social media presence, start from a different place. What's your unique perspective? What have you learned that others need to hear? What problems are you wrestling with that might spark useful conversations?
We're all writing the story of AI right now. We're all existing in that pivotal moment when new technology reshapes how we work and live.
You can choose to watch from the sidelines, or you can help write the story. The choice is yours, but the window is open right now.
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